Travis Scott x Fragment Design x Jordan Air Jordan 1 Low OG SP

Core design highlights
Iconic Hook and Co branded Identification

Reverse Swoosh Design: The outer side of the shoe features Fragment’s iconic military blue inverted Swoosh Logo, while the inner side maintains a simple solid color, creating a sharp visual contrast and continuing Travis Scott’s classic design language of 1711.

Dual brand identity: The left and right heels are respectively adorned with the Cactus Jack smiley face logo and Fragment Lightning Logo, while the tongue and midsole conceal joint words and codes, highlighting the unique identity of the three parties.

Material upgrade and retro texture

High quality leather and distressed craftsmanship: The white upper is made of high-grade leather, paired with a creamy distressed midsole and yellowed sole, creating a vintage atmosphere; The blue outsole and lining enhance the overall color consistency.

Replaceable shoelace system: Comes with a variety of colored shoelaces (including cream and military blue) to meet personalized dressing needs.

Shoe Box and Detail Easter Egg

The special shoe box design incorporates elements from three brands, including the Nike Wings logo, Cactus Jack, and Fragment logo, further highlighting the scarcity of the collaboration